"Don't be the Fool." is an integrated, non-partisan public information campaign developed through the Ad Council. This initiative focuses on South Carolina state blue law section 40-41-310, which requires traveling fortune tellers to obtain proper licensing before practicing within the state.
Through clear, accessible information, the campaign aims to increase compliance with existing regulations while supporting legitimate practice in this field.
Persona #1
Persona #2
Logo Mark & Typefaces
Color Palette
Billboard #1
Billboard #1 mockup
Billboard #2
Billboard #2 mockup
Billboard#3
Billboard #3 mockup
Mobile UI screens
Scan qr code for mobile prototype!
Web UI screens